The European Week of Sport is an initiative of the European Commission to promote sport and physical activity across Europe – to #BeActive. Sport and physical activity contribute substantially to the health and wellbeing of European citizens, however, the level of physical activity in Europe is currently stagnating and even declining in some countries. The European Week of Sport is a joint response to this challenge as well as a call for action.
Since 2015, the #BeActive platform has helped tackle the inactivity crisis by encouraging Europeans of all ages to embrace a healthy and active lifestyle. The Week is for everyone, regardless of age, social background, or fitness level. Sport and physical activity are a source of joy, build resilience and bridge the generations. #BeActive regularly to boost your health and wellbeing.